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WHEN it is scanned, IF conditions match, THEN act.
A scan alert that fires identically for every scan, at every hour, from anywhere, is noise once you have more than a handful of tags. Smart Actions lets you set rules — WHEN a Mrk is scanned, IF it matches conditions you choose, THEN send a notification — so the alerts you get are the ones that actually need attention, not every single scan.
8 conditions
time, device, location, status and more
20 rules
per tag
No code
to set one up
Time of day and day of week, whether it was scanned by QR or NFC, the kind of device that scanned it, whether the tag is active or in Lost Mode, whether this is the very first scan a tag has ever had, and roughly where in the world it happened. Combine any of these on one rule.
The recipient does not change — Smart Actions still notifies whoever manages the tag, the same as it would on a personal Mrk. What changes is the volume. A personal account might have three tags, scanned occasionally, where every scan is worth knowing about. An organization can have hundreds of tags scanned all day, and an alert for every single one stops being useful fast. Smart Actions is how a high-volume account keeps the signal without the noise, which is why it ships with Business rather than as a personal add-on.
Rules live on the tag itself, built from a simple WHEN / IF / THEN form — no integration, no webhook to wire up yourself. An admin or manager on the team can build and adjust rules the same way they manage any other part of a tag.
Smart Actions works on any Mrk your organization owns. These are the ones businesses buy most.

Pack of 50 - NFC + QR smart posters for small businesses. Tap or scan to view full business profile instantly.

Pack of 3 - NFC + QR smart posters for small businesses. Tap or scan to view full business profile instantly.

Pack of 10 - QR code sticker sheets for labeling electronics, books, boxes and gear. Peel, stick, and track.
Go and look at the Mrks, or ask us anything about smart actions — we will know what you were reading.